
Well, 2007 is officially in the books and here at MiltonSearch.com, it’s time to look ahead to what promises to be a most exciting 2008!
But first, let’s take a quick moment to reflect on a hugely successful 2007:
MiltonSearch.com officially opened its doors on Saturday, June 9th, 2007 - the day of Milton’s all-day street party in celebration of the Town’s 150th anniversary. What a day it was, full of sun, fun, music, food and of course the thousands of people who filled every corner of Main Street downtown for the day. It was the perfect venue to let Miltonians know about our new site and business as we had a chance to connect with Milton residents interested in finding out about MiltonSearch.com’s various features and Milton business owners who also stopped by to talk about what we can do to help promote local businesses online.
That incredible day really did set the tone for the rest of 2007…
Traffic to MiltonSearch.com exceeded our expectations right from the start as Miltonians were eager to dive into a new, valuable online resource. During the summer we were also able to connect with a few key Milton businesses, forming partnerships which went on to increase local exposure and awareness for all parties.
One such partnership was forged with the relatively new, but iconic Milton restaurant Troy’s Diner. MiltonSearch.com participated in the Troy’s Diner-sponsored annual celebration Troy Fest, manning a face-painting booth in exchange for donations towards Milton District Hospital’s CT Scanner Fund on a cold, blustery Autumn afternoon. MiltonSearch.com also handled the re-design of the Troy’s Diner website. Check it out and let us (and Troy) know what you think!
In early September, MiltonSearch.com also participated in the huge MDHS School Reunion weekend, using the celebration to once again raise awareness and introduce promotions to local business owners and residents.
In mid-September, MiltonSearch.com joined the Milton Chamber of Commerce as a way to not only connect to local businesses, but also as a show of support to the Milton business community.
MiltonSearch.com’s “Milton in Bloom” Photography Contest also wrapped up in the Fall. Mike Horning won a $50 Casey’s Gift Certificate with his entry which can be found on our photo gallery page.
In the summer, Katie Wilson was the winner of the Milton Canadian Champion’s “Guess the Logo Contest”. MiltonSearch.com was one of the mystery logos which Katie did indeed guess correctly after she spotted one of our posters at the new A&P location on Thompson Rd. South!
How did our numbers look? Here are some interesting MiltonSearch.com stats from 2007:*
Bookmark/Add to favourites: 79% of all visitors to our site added MiltonSearch.com to their web browser “favourites” and overall 84% of our visitors access MiltonSearch.com through a “bookmark” or “favourite” link.
In order of highest to lowest number of pageloads, our most popular months were: November, October, September, December, July, August, June. In November, we recorded over 70 000 pageloads, equating to over 890 000 hits.*
In order of highest to lowest number of pageloads, our most popular days of the week were: Friday, Wednesday, Thursday, Tuesday, Monday, Sunday, Saturday.
Based on number of pageloads, our peak times were: 7:00am - 3:00pm and 7:00pm - 10:00pm
In order of highest to lowest number of pageloads, the most popular pages on MiltonSearch.com were: photo gallery, classifieds, community calendar, blog, MiltonSearch.com news, Green Pages business directory, Milton showtimes, about Milton and home & garden.
And lastly, the most popular search engines directing visitors to our site, in order of highest to lowest number of linked visitors were: Google 61%, Yahoo! 13%, Google Images 5%, Windows Live 3.2%, MSN Search 2.6% and others less than 1% each.
What’s in store for 2008?
Well, this is why we use the term ‘blazing a trail.’
At MiltonSearch.com, we plan to continue to think outside of the box in 2008 by not just looking at ourselves as a website, but as a business. A proud, Milton-based, living, breathing business. That means not hiding behind our computer monitors, but getting out and participating in events and trade shows, walking in the same shoes as other Milton businesses we look to offer support to.
As far as Milton websites go, we plan to continue to lead the way, not follow.
First, we have some housekeeping to do in 2008 by finalizing content in some key sections, including finally updating the Green Pages business directory with the hundreds of businesses that have contacted us.
After that, we plan to roll out some new branding at the Biz 2 Biz Trade Show operated by the Chamber of Commerce. MiltonSearch.com will begin to be positioned in two distinct ways which pertain to the home user and to the local business owner separately.
After earlier security issues, our discussion forums will finally go live in January, as we follow our mission to be all things to all people in Milton. Register for our forums today and begin chatting. We’ve started by posting a whole bunch of intriguing main categories and now it’s your turn to choose your specific topics of discussion from there…
There are a few other exciting features rolling out in the first half of 2008 directed to both home users and businesses which will remain top secret for now. These new features will continue to reinforce our mission to provide Miltonians with the best possible online resource, and hence provide Milton businesses the best resource to connect online with their customers.
In closing, it’s been quite a 6-and-a-half month ride! In such a short time, we’ve made huge strides in becoming Milton’s premiere destination on the web. Are we proud of our beginnings? Sure. Do we stop there? Of course not. There is still much to do to not only complete many facets of MiltonSearch.com, but to stay on top of the ever-changing Milton landscape. Whether it’s the latest Milton news headlines, special features relevant to life in Milton, or listing the newest business in town, you will be able to continue to count on MiltonSearch.com.
We wish you a happy and prosperous 2008!
David Brown
Owner, MiltonSearch.com
* Web stats 101: What are “hits” and “pageloads?” IBM’s website defines hits and pageloads as follows:
Hit: A browser request for any one item, such as a page, graphic, or other resource. It may take several hits to bring up a single Web page as displayed in a browser.
Pageload/Pageview: The number of deliberate requests to a given URL. For example, one Web page that contains three frames and 12 artwork files would generate one pageload or pageview, but 15 hits. This calculation is an approximation based on the time, sequence, and referral page from which various resources were requested.